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27/11/2012 10:44:39 AM
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Publish Date27/11/2012 10:44:39 AM
The Japanese car maker Honda released a new model of Honda Fit made just for women, calling it “She’s”.
The car is equipped with numerous pink features, including pink stitching in seats.
For those who don’t like pink, the Japanese manufacturer provided the colors white or brown as well.
The car also incorporates a windshield that blocks ultraviolet rays and an air conditioning that helps women`s sensitive skin preventing dryness.
This idea comes from the 1950s, when Dodge released a pink car called La Femme with space for lipstick and purse; but it only lasted from 1955 to 1956.
In 2000 Ford had plans to release a minivan for women equipped with a washing machine and microwave, but it didn’t go past the concept stage.
Although Honda did not disclose a precise number about this car’s sales, it said that so far sales are exceeding expectations.
This could be good news for the Japanese car maker which is struggling with sluggish domestic and overseas demand and the strong yen.
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