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Samsung dethrones Nokia and beats Apple becoming the top cellphone brand in 2012

Publish Date20/12/2012 12:35:40 PM

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Samsung dethrones Nokia and beats Apple becoming the top cellphone brand in 2012

Samsung ended in 2012 Nokia’s 14-year dominance, becoming the top cellphone brand, and established a considerable lead over Apple in smartphones, according to a report from HIS iSuppli Mobile and Wireless Communications Service.

Due to its ability to appeal to a wide range of consumers by offering a variety of models and sizes, the Korean electronics giant claimed 29% of the total worldwide cellphone shipments this year, up from 24% in 2011.

Meanwhile the Finnish company, which struggles to transition from its older Symbian-based phones to its newer Windows 7-based handsets, dropped to number two.

With 24% of the total worldwide cellphone shipments this year, down from 30% in 2011, Nokia was dethroned for the first time since 1998.

Apple made it on No. 3 with 10% of the overall cellphone shipments this year from 7% in 2011; while the rest of the top five was completed by ZTE and LG.

In the smartphone category Samsung also came first with its global shipments jumping to 28% from 20% last year, followed by Apple with 20% from 19% last year and Nokia with 5% down from 16% last year, followed by HTC and RIM.

The global smartphone shipments are expected to have increased by 35.5% this year, while the overall cellphone shipments may only rise 1%.


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