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Americans might have spent $1.5 billion on Cyber Monday
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Publish Date27/11/2012 01:04:42 PM
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American shoppers are expected to have spent $1.5 billion on Cyber Monday, which be the biggest online shopping day in history.
Online shopping increased 25.6% on this year’s Cyber Monday compared with the same time period a year ago.
The data released by IBM Benchmark, which tracks online sales, also shows that sales from mobile devices, which include tablets, rose 10.9%.
“Online`s piece of the holiday pie is growing every day, and all the key dates are growing with it”, said analyst Sucharita Mulpuru.
“The Web is becoming a more significant part of the traditional brick-and-mortar holiday shopping season”, Mulpuru added.
Cyber Monday is a term first used in 2005 by a shopping trade group that noticed people are doing a lot of online shopping from their work computers on the Monday following Thanksgiving.
The strong start to Cyber Monday came despite the significant rise in sales during the four-day holiday shopping weekend that began on Thanksgiving Day.
Although this Cyber Monday is expected to be the biggest online shopping day of the year, experts believe it could just be a matter of time until other days take that ranking.
This belief is also supported by the strong online shopping seen in the period between Thanksgiving and Cyber Monday.
This confirms that Americans are becoming more “addicted to the convenience of the web”, especially amid the boom of the smartphones and tablet computers.
Online sales rose 32% on Thanksgiving Day to $633 million compared with last year, according to comScore, although online shopping is not very popular on this day.
Moreover, online sale on Black Friday were up 26% from the same day last year, to $1.042 billion, to be the first time online sales on Black Friday surpassed $1 billion.
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