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Apple fires manager over `un`appy` customers with faulty Maps

Publish Date28/11/2012 10:40:52 AM

Last Update28/11/2012 11:06:43 AM

Apple fires manager over `un`appy` customers with faulty Maps

Apple Inc. has fired the manager who oversaw its mobile maps service after the fiasco the glitch-ridden program has caused to buyers of the all-new iPhone 5.

Eddy Cue, Apple`s senior vice president, took over Maps and Siri after he fired Richard Williamson, the man in charge of the Maps dept.

The new Maps app has been plagued by problems ever since its introduction in iOS 6. Cue, according to a report issued by Apple following the Biz breaking news, is seeking out mapping experts as well as trying to get TomTom NV to fix the landmark and navigation data.

Apple, now world`s leading smartphone and tablet maker by market value, had decided to ditch Google Maps for its own version of the service, thanks to its acquisition of mapping firm C3 Technologies. Nonetheless, the move turned out quite controversial; the faulty Apple software was just not ready for primetime, giving users incorrect addresses, for example, or sending them across water, or listing businesses that haven’t existed for years.

The community of smartphone technicians, experts, observers and users criticized the product to the point of mocking it on social networks and comedy, just for fun, websites such as 9gag.com. People attacked – bantering mind you – the product from all possible openings with every joke that came up to their minds.

This has led, and in a rare move, CEO Tim Cook to offer a nation-wide apology and previous iOS head Scott Forstall to step down. Other news feeds say that Forstall was fired because he refused to sign an apology over the mapping issue.

"At Apple, we strive to make world-class products that deliver the best experience possible to our customers," Cook said. "With the launch of our new Maps last week, we fell short on this commitment. We are extremely sorry for the frustration this has caused our customers and we are doing everything we can to make Maps better."

Let`s not carry things so far into "bad" because, on a diplomatic level, the app may have inadvertently provided a solution to China and Japan on disputed territories. When a user searches for the Tokyo-controlled Senkaku Islands in the East China Sea, claimed by Beijing under the name Diaoyu, two sets of the islands appear alongside each other. There, problem solved.

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