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Publish Date04/03/2013 01:17:26 PM
Fiat SpA`s 500 model saw sales double in the U.S. last year after an aggressive marketing campaign.
Fiat Chief Executive Officer Sergio Marchionne recruited Jennifer Lopez and Charlie Sheen to promote the $16,000 Fiat 500.
The result was spectacular, as U.S. sales surged to 43,772 cars last year from 19,769 in 2011, beating the company’s goal by 25%.
Fiat also narrowed the gap to rival Mini from BMW, which sold 66,123 vehicles to U.S. drivers in 2012.
The growing demand for small cars in the U.S. shows that the Americans are becoming more open-minded.
“Rarely a day goes by that I don’t see one. Bigger is better’ still rules the road here, but people are becoming more open-minded”, said Marchionne.
In a plan to lower losses in Europe, the Italian car manufacturer Fiat plans to expand the line in the U.S. with a bigger 500L wagon this year.
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