Qualities: Shampoo with a mild, tear-free formula that cleans and encourages strong, healthy hair growth. The ideal fusion of honey, coconut oil, and pure shea butter, made without the use of harsh ingredients. formula without tears. How to Apply Apply to damp hair, working your way toward the ends from the roots. Work with foam. Thoroughly rinse with cold water. It is advised to lather and rinse again for hair with significant product build-up.