PRECISION DYE TECHNOLOGY The highest standards of the production technology, allow an unparalleled management of the dyes, never reached before.  A guarantee of quality and consistency of the results. BALANCED FORMULA For maximum performance and respect for hair and scalp. It gives 100% white hair coverage, leaves the hair shiny, healthy & last longer than any other hair color. Enriched with an exclusive and exceptional blend of cosmetics and emollient oils. Special helichrysum italicum & oil edition From Italy: Olive oil From USA: Jojoba oil From Morocco: Argan oil