A permanent oxidation color that offers new tones of chocolate and red for an even broader color palette is Indola's PCC (Permanent Caring Color) Intense Coverage. Thanks to Color Pixel technology, PCC Intense Coverage coloring provides the best possible coverage for white hair—up to 100%. The PCC coloring formula from Indola gives hair shine and reflections. Permanent hair dyes from Indola provide consistent, long-lasting color intensity with natural-looking results. Additionally, PCC Indola permanent color formulas contain conditioning agents that work to protect individual hair strands. One of the keratin components in the formulation, serine functions internally to double the strength of the hair. up to 100% white hair coverage, providing the hair with dependable, long-lasting color protection.