PURPLE is a hair care line designed to neutralize brassy tones and correct color in blonde, gray, and light hair. The formula contains a blend of purple pigments and UV filters that work together to prevent brassiness, fade, and maintain color vibrancy.

Benefits of PURPLE Hair Care Products:

• Neutralizes brassy tones: The purple pigments in the formula help to neutralize brassy and yellow tones in blonde, gray, and light hair, leaving hair looking brighter and cooler.
• Corrects color: The formula helps to correct unwanted color tones and maintain color vibrancy.
• Protects hair from fade: The UV filters in the formula help to protect hair from fading caused by sun exposure.

Products in the PURPLE Hair Care Line:

• Intensive Treatment Mask: A deep conditioning mask that helps to nourish and hydrate hair while neutralizing brassy tones.
• After-Wash Care Spray: A leave-in spray that helps to refresh and protect hair from brassiness and fade.
• Care Shampoo: A shampoo that gently cleanses hair while neutralizing brassy tones and maintaining color vibrancy.

How to Use PURPLE Hair Care Products:

• Shampoo: Apply shampoo to wet hair and massage into scalp. Rinse thoroughly.
• Conditioner: Apply conditioner to wet hair and massage into ends. Leave on for 2-3 minutes, then rinse thoroughly.
• Intensive Treatment Mask: Once a week, apply mask to wet hair and massage into ends. Leave on for 10-15 minutes, then rinse thoroughly.
• After-Wash Care Spray: Spray evenly onto damp hair from roots to ends.

Additional Tips for Blonde, Gray, and Light Hair:

• Wash hair less frequently. Washing hair too often can strip away color and moisture.
• Use a cool-water rinse. Hot water can open up the hair cuticle and cause color to fade.
• Use a color-safe shampoo and conditioner. These products are formulated to be gentle on color-treated hair.
• Use a heat protectant when styling hair with hot tools. Heat can damage hair and cause color to fade.
• Get regular trims. Removing split ends will help to keep hair healthy and looking its best.

With regular use, PURPLE Hair Care products can help to keep blonde, gray, and light hair looking bright, vibrant, and cool.