This intense deep conditioning treatment, Palmer's Natural Fusions Chia Seed & Argan Oil Hair Mask, strengthens and repairs damaged hair. Directions: Apply whenever hair needs repair or is particularly thirsty for moisture. Put on damp, clean hair. Work product from the roots to the tips of the hair. Give it ten to fifteen minutes to rinse. Can be used as an overnight masque treatment; however, protect sheets with a towel or wear a cap. Clean up in the morning.