A combination of proteins and amino acids found in the Silver Reflex Shampoo will work in concert to provide a controlled, gentle cleanse that also has toning properties. Without causing any harm to the hair, the Italian pigment Violet 43 gradually neutralizes undesirable brassy tones during hair washing. How to apply: Gently massage the product from root to tip after applying it to damp hair. Give it three to five minutes to act with a uniform foam. Give it a good rinse. If required, repeat the application.