In 'The Political Mind', author Kieran Laird explores the cognitive science behind political thought, challenging the Enlightenment view of reason. He argues that our political beliefs are not based on logic but on deep-seated, unconscious frames and metaphors that structure how we understand the world. This insightful work reveals why facts alone often fail to persuade and provides a new perspective on the profound divisions in contemporary political discourse, offering a different way to think about effective communication.