In his seminal work, "Artistic Imagery in the Qur'an," Sayyid Qutb presents a revolutionary approach to understanding the sacred text. He moves beyond traditional exegesis to explore the Qur'an's profound literary and aesthetic dimensions. Qutb argues that the Qur'an's power lies in its unique method of 'al-taswir al-fanni' (artistic imagery), which uses vivid scenes, dynamic characters, and powerful narratives to engage the human imagination and senses. This method, he demonstrates, transforms abstract concepts into tangible realities, making the divine message resonate deeply within the reader's soul and creating a lasting, transformative impact.