Utilize Cantu shea butter shampoo to give your hair strength, health, and nourishment. This amazing shea butter formula hydrates your hair from the roots to the tips. It aids in minimizing breakage and getting rid of thick buildup to promote healthy hair growth. Suitable for both colored and natural hair, so you can switch up your look without worrying. Advantages: Thick buildup is removed by rich lather. Mild formula keeps things from breaking. Excellent for colored and natural hair How to apply: whole wet hair. Apply to damp hair, working your way toward the ends from the root. Rinse well with cool water after creating a lather. For hair with significant product buildup, a second lather and rinse are advised.