How to apply STEP 1: Wet the area of concern with lukewarm water to help unclog pores. STEP 2: Apply a small amount of Effaclar Gel Cleanser to the skin. It can be used on the face, body, chest, back, and scalp. STEP 3: Gently massage the skin to form a rich lather. Work in circular strokes. STEP 4: Rinse off with cool water to help tighten pores. Gently pat dry. Can be used in the morning and/or evening. Avoid eye area. In case of contact with eyes, rinse immediately and thoroughly.