In 'Known,' Mark Schaefer presents an essential guide for anyone looking to establish and amplify their personal brand in today's hyper-connected world. This insightful book delves into the strategies and tactics required to cultivate a distinctive online presence, attract opportunities, and achieve professional success. Schaefer emphasizes authenticity, consistency, and value creation as cornerstones of a compelling personal brand. Readers will learn practical steps to harness the power of digital platforms, connect with their audience, and ultimately unlock their full potential in the competitive digital landscape.