In Michelle Segar's groundbreaking book, *The Joy Choice*, readers discover a revolutionary approach to creating lasting changes in diet and exercise habits. Moving beyond the often-frustrating cycle of willpower and self-deprivation, Segar, a leading behavioral sustainability scientist, introduces a practical framework for making daily decisions that prioritize personal well-being and joy. This book empowers individuals to reframe their choices, shifting from a mindset of 'should' to one of genuine desire and sustainable engagement with healthy behaviors, leading to enjoyable and long-term results.