When hair lacks moisture, it lacks shine, elasticity, and bounce, making it brittle and harder to manage. Thirsty hair needs treatment fast; feeding it with essential moisture will give improved elasticity and a longer-lasting, healthy-looking shine. BC MOISTURE KICK rebalances and delivers optimum levels of moisture to even the driest hair, improving resilience, increasing shine, and eliminating static. For perfectly supple, shiny, and moisturized hair, full of elasticity and bounce. The shampoo has a silicone-free formula gently cleanses the hair and scalp, whilst providing additional moisture to prevent dehydration and deliver lightweight medium care. The next generation of clean advanced technology with the New Vegan Care Complex: Vegan Keratin and Cell Equalizer technologies together with skincare actives guarantee healthy, beautiful hair for all hair types.New 100% vegan professional formulas, free from sulfates, silicones, parabens, mineral oils, phthalates, microplastics, and artificial colorants, with a high level of biodegradability.Clean inside and out: the new packaging is planet-friendly, fully recyclable, and made of up to 97% recycled plastic. Application: Apply the shampoo onto damp hair and massage it in. Leave in for 1-2 minutes and then rinse off. If necessary, repeat the procedure.