Dive into the critical fields of sports business with 'Sports Investment and Marketing' by Dr. Hussein Kareem Al-Lami. This comprehensive 2025 guide explores the latest trends, methodologies, and strategic approaches for successful investment and promotion within the global sports industry. It offers invaluable insights for academics, professionals, and entrepreneurs seeking to understand and leverage the financial and marketing dynamics of modern athletics, from brand management and sponsorship deals to financial valuation of sports clubs and events. A must-read for anyone serious about the business behind the game.