Delve into the subtle art of persuasion with Kevin Hogan's groundbreaking book, 'The Hidden Influence.' This guide uncovers the psychological triggers that make people say 'yes' and equips you with powerful, scientifically-proven techniques. Learn how to ethically influence others in any situation, from business negotiations to personal relationships, by understanding the core principles of human decision-making. Hogan reveals the secrets to building rapport, overcoming resistance, and mastering the language of persuasion to achieve your goals. This is an essential read for anyone looking to understand and apply the science of influence.