In this insightful collection of essays, Egyptian writer Basma Abdel Aziz dissects the language of power. She meticulously examines the official discourse, media jargon, and everyday phrases that have become commonplace in contemporary society. By 'unearthing the familiar,' she reveals how language is used as a tool to shape reality, control narratives, and numb public consciousness. The book is a powerful critique of linguistic manipulation and a call to reclaim the true meaning of words, exposing the subtle mechanisms of authority and control embedded within our speech.