Product Create touchably soft, volumised lashes with Max Factor False Lash Effect Velvet Volume Mascara – your secret to dark, velvety lashes for a smouldering, smokey eye look. Formula The unique Lavish Volume wand with anti-clump bristles first separates lashes, and then coats them evenly with a thick but lightweight formula. It builds volume fast and easily to deliver fuller, darker and even more volumised lashes. The mascara is smudge and smear proof, and is suitable for contact lens wearers. Make-up Artist Tips To apply the mascara look down into a mirror and press the wand tight into the lash root, then wiggle it from side-to-side, as you draw it from root to tip. To dial up the smokey eye drama apply mascara to your lower lashes. Never pump your mascara wand in and out of the tube – the trapped air dries it out.